THE HIDDEN DNA OF TECH GIANTS.

When we hear or read somewhere the word “Tech Giants” the first thought that strikes us is about Amazon, Facebook, Alphabet, Google and Apple. These are the real tech giants.

But had we ever thought that how these companies infiltrate our lives so completely that they are almost impossible to avoid? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? What is the hidden DNA?

Over the last two decades, these technology giants have inspired more joy, connections, prosperity and discovery than any other entity in history. They are responsible for an array of products and services. They have put supercomputer in our pockets and are bringing internet to developing countries and are mapping Earth’s land mass and oceans.

With this article I hope the reader gains insight and a competitive edge in the economy where it’s never been easy to be a billionaire, but it’s never harder to be a millionaire.

Thirty percent of U.S. households have a gun, and 64 percent have Amazon Prime. In 2016, retail could largely be described as the crazy success of Amazon and the disaster that is the rest of the sector, with a few exceptions such as Sephora, fast fashion etc. Jeff Bezos the founder and CEO of Amazon happened more to retail than retail happened to Jeff Bezos. Bezos saw a technological swift, then used it to reconstruct root and branch the entire world of retailing.

No technology firm has solved the problem of aging losing relevance. As a luxury brand, Apple is the first technology company to have a shot at multigenerational success.

Apple did not start as a luxury brand. It was the best house in a shitty neighborhood, tech hardwares. A world of cables, greekware etc.

It is rightly said that ” everything in life is your luck”.

There are 1.4 billion Chinese, 1.3 billion Catholics and 40 million people who endure Disney World each year. Facebook, Inc on the other hand has a meaningful relationship with 2.2 billion people. The company owns three of the five platforms that contains 100 million users: Facebook, Whatsapp and Instagram. Facebook is gaining influence faster than any enterprise in history.

Apple is considered the most innovative company in the world. Amazon, the most reputable. Facebook is thought as the best firm to work for. But the trust we place in Google is unrivaled. One sense in which Google is our modern God is that it knows our deepest secrets. With our queries we confess everything to Google the we will never share with our family and friends. We place an immense trust in the mechanism.

Google will likely to grow and accelertate in its business. Our quest for knowledge will never be stated.

At last I would end by an obvious thing whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand them.

By Aishwarya Gupta